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Get a free, automated website analysis to quickly gain insights into a site’s strengths, weaknesses, and digital marketing opportunities. Alexa runs a number of services and has even been involved in some notable projects in the past (like providing a database that served as the basis for the creation of the Wayback Machine), its most noted service or tool is “Alexa Rank.”
If you wanted to get an idea of how popular a website is, one of the most well-known ways to check for that is to find out the “Web Alexa” of the website. Owned by Amazon.com, Alexa is a web analytics company that provides web traffic data and other marketing metrics based on information it picks up from around the web via various toolbars and web browser extensions.